Prominent Dynamics Customer Insights Journeys Integration for End-to-End Customer Operations
Prominent Dynamics Customer Insights Journeys Integration for End-to-End Customer Operations
Prominent required a unified customer engagement platform to replace fragmented marketing tooling and connect customer interactions across service, sales, and field operations. The organisation needed a solution that supported both transactional communication and data-driven customer journeys while integrating tightly with existing Dynamics 365 workloads.
Prominent required a unified customer engagement platform to replace fragmented marketing tooling and connect customer interactions across service, sales, and field operations. The organisation needed a solution that supported both transactional communication and data-driven customer journeys while integrating tightly with existing Dynamics 365 workloads.
Client name
Prominent
Client name
Prominent
Client name
Prominent
Service
Microsoft Dynamics CE
Service
Microsoft Dynamics CE
Service
Microsoft Dynamics CE
Time
January 1, 2022
Time
January 1, 2022
Time
January 1, 2022
Website
prominent.nu
Website
prominent.nu
Website
prominent.nu
Project overview and insights
Project overview and insights
MasonPete supported Prominent in migrating from Adobe Campaign to Microsoft Dynamics 365 Customer Engagement, with Customer Insights Journeys as the central engagement engine. The advisory focus was on integrating service, marketing, and field service processes into a single operational model, ensuring that customer communication was consistent, timely, and data-driven across all touchpoints.
MasonPete supported Prominent in migrating from Adobe Campaign to Microsoft Dynamics 365 Customer Engagement, with Customer Insights Journeys as the central engagement engine. The advisory focus was on integrating service, marketing, and field service processes into a single operational model, ensuring that customer communication was consistent, timely, and data-driven across all touchpoints.
Unlocking growth with strategies that drive real results
Unlocking growth with strategies that drive real results
Customer Insights Journeys became the core platform for orchestrating customer communication across marketing campaigns, service interactions, and field service workflows. Transactional and event-driven communications were fully integrated with operational processes, enabling real-time updates, consistent messaging, and improved responsiveness throughout the customer lifecycle.
Customer Insights Journeys became the core platform for orchestrating customer communication across marketing campaigns, service interactions, and field service workflows. Transactional and event-driven communications were fully integrated with operational processes, enabling real-time updates, consistent messaging, and improved responsiveness throughout the customer lifecycle.
Achieving breakthroughs in project execution
Achieving breakthroughs in project execution
Achieving breakthroughs in project execution
Prominent achieved a fully integrated Dynamics 365 environment in which customer data from sales, service, marketing, and field operations was consolidated into a single customer view. Customer journeys were driven by real operational events, allowing communication to adapt dynamically to service status, work orders, and customer behaviour.
Prominent achieved a fully integrated Dynamics 365 environment in which customer data from sales, service, marketing, and field operations was consolidated into a single customer view. Customer journeys were driven by real operational events, allowing communication to adapt dynamically to service status, work orders, and customer behaviour.
Prominent achieved a fully integrated Dynamics 365 environment in which customer data from sales, service, marketing, and field operations was consolidated into a single customer view. Customer journeys were driven by real operational events, allowing communication to adapt dynamically to service status, work orders, and customer behaviour.
Key Achievement
Key Achievement
The successful integration of Microsoft Dynamics Customer Insights Journeys as a unified engagement layer across Sales, Customer Service, Field Service, and Marketing, replacing legacy campaign tooling and enabling data-driven, operationally aligned customer journeys.
The successful integration of Microsoft Dynamics Customer Insights Journeys as a unified engagement layer across Sales, Customer Service, Field Service, and Marketing, replacing legacy campaign tooling and enabling data-driven, operationally aligned customer journeys.
Client Impact
Client Impact
Prominent gained improved control over customer communication, reduced fragmentation between departments, and increased confidence in the reliability of customer interactions. Service teams benefited from faster response times and clearer workflows, while marketing and sales teams leveraged unified customer profiles to deliver more relevant and timely engagement. The organisation now operates with a scalable, integrated customer engagement foundation aligned with daily operations.
Prominent gained improved control over customer communication, reduced fragmentation between departments, and increased confidence in the reliability of customer interactions. Service teams benefited from faster response times and clearer workflows, while marketing and sales teams leveraged unified customer profiles to deliver more relevant and timely engagement. The organisation now operates with a scalable, integrated customer engagement foundation aligned with daily operations.
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